IHOP executives explain what's really behind the IHOb name change – Daily News
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Let's break down the rebranded IHOP (IHOb?) homepage
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://images.inc.com/uploaded_files/image/1920x1080/getty_829537404_2000133320009280249_361136.jpg)
Remember IHOP Changing Its Name to IHOb? It Didn't Work, Say Those
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://www.northjersey.com/gcdn/-mm-/1c54d8b5d6f30e91a87d3c6893d8b351dd00aad0/c=0-0-4028-2276/local/-/media/2018/06/11/Visalia/Visalia/636643296015212818-IMG-6642.jpg?width=3200&height=1809&fit=crop&format=pjpg&auto=webp)
Chain restaurant name changes you might not remember
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://www.tampabay.com/resizer//ygSaqDT2OyVuP4ACYTASTkYlkVA=/900x506/smart/arc-anglerfish-arc2-prod-tbt.s3.amazonaws.com/public/O6FQISGEWAI6TKTRIBWI6S7HAY.jpg)
IHOP admits it 'faked' IHOb name change to promote new burgers
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://www.ocregister.com/wp-content/uploads/2018/10/IDB-L-DINE909-0907-1.jpg?w=467)
IHOB, Dunkin', WW and 10 other dubious name changes from 2018
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://www.fsrmagazine.com/wp-content/uploads/2023/07/ihop-calling-its-new-burgers-pancakes-1559569965.jpg)
IHOP is Calling its New Burgers 'Pancakes' - FSR magazine
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://img.etimg.com/thumb/width-1200,height-1200,imgsize-103948,resizemode-75,msid-87387379/news/international/business/companies-that-changed-their-names-to-signal-a-strategy-shift.jpg)
Companies that changed their names to signal a strategy shift
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://www.usatoday.com/gcdn/-mm-/172cad2d54fb9c1fdf158d94afef9528142b56da/c=993-1640-4519-3632/local/-/media/2018/06/11/USATODAY/USATODAY/636643247832880756-3M0A9217.jpg?width=3200&height=1808&fit=crop&format=pjpg&auto=webp)
IHOb, Unicorn, Col. Sanders: Why restaurant chains like stunts
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://s.hdnux.com/photos/73/63/57/15678459/6/1200x0.jpg)
Twitter reacts to IHop changing its name to 'IHob
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://miro.medium.com/v2/resize:fit:700/1*ZojK7q1k6IRo24TKLp8NzA.png)
IHOb: A Lesson in Social Media Outrage and Advertising Brilliance
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://images.inc.com/uploaded_files/image/1920x1080/getty_173260710_200012421242576450464_359255.jpg)
IHOP Says It's Changing Its Name. Here's What It's Changing Its
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://assets3.cbsnewsstatic.com/hub/i/r/2018/06/11/b517b58f-686e-4df8-a567-532002e214f8/thumbnail/1200x630/ac140f3d3d077a7dd1126074e3146914/rtr2pji1.jpg?v=5382e209c94ee904b3a96a69f8ca0ce0)
IHOP name change: What does IHOb stand for in IHOP's new name
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://www.usatoday.com/gcdn/-mm-/a8a3b7743f298af688633a6f0d552b2ff499f1c0/c=1847-1873-3031-3057/local/-/media/2018/06/11/USATODAY/USATODAY/636643247832880756-3M0A9217.jpg)
IHOP changes name back from IHOb
![IHOP executives explain what's really behind the IHOb name change – Daily News](https://wpcdn.us-east-1.vip.tn-cloud.net/www.wccbcharlotte.com/content/uploads/2018/06/Ihop-Name-Change-image.jpg)
Edge On The Clock: Say goodbye to IHOP - WCCB Charlotte's CW
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