WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at Scale

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After generations of predictability, customer behaviors at one of the nation’s biggest omnichannel retailers had changed. Then came COVID. Could a new sense-and-respond strategy carry the retailer through a pandemic and beyond?
WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
Xandr ​​Deal Library​ - Microsoft Advertising
WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
Interactive Advertising Bureau
WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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WIRED Brand Lab, Kohl's, Customers, and the New Frontier of Precision at  Scale
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