South Korea's Paris Baguette Clinches Landmark PSG Deal
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Popular South Korean bakery Paris Baguette have secured a landmark global partnership deal with Ligue 1 behemoth Paris Saint-Germain (PSG). This is the first time Seoul-based SPC Group owned brand has plunge into a major global sport sponsorship deal with the Qatar Sports Investments (QSI) owned Lig
![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://staticg.sportskeeda.com/editor/2023/11/87015-16991030777558-1920.jpg)
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![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://asiasponsorshipnews.com/wp-content/uploads/Screen-Shot-2019-03-02-at-10.00.58-PM-e1551535696617.png)
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![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/07/09/69ad4c1e-c19e-11ea-8c85-9f30eae6654e_image_hires_125858.jpg)
The Korean family behind the Paris Baguette chain loses billions taking their Asian flavoured buns and croissants to the world
![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://www.vipsg.net/wp-content/uploads/2023/11/Paris-Baguette-PSG.png)
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![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://www.psg.fr/media/256804/paris-baguette-3000-v2.jpg?center=0.48523206751054854,0.49014084507042255&mode=crop&width=800&height=450&quality=60)
Paris Saint-Germain and Paris Baguette sign global partnership
The Korean family behind the Paris Baguette chain loses billions taking their Asian flavoured buns and croissants to the world
![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://onecms-res.cloudinary.com/image/upload/s--zUtG1NTn--/c_fill,g_auto,h_338,w_600/f_auto,q_auto/v1/mediacorp/tdy/image/2022/10/27/paris_baguette_boycott.jpg?itok=fFqwOgEK)
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![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/07/09/bfda2de8-c19c-11ea-8c85-9f30eae6654e_972x_125858.jpeg)
The Korean family behind the Paris Baguette chain loses billions taking their Asian flavoured buns and croissants to the world
![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://cdn.i-scmp.com/sites/default/files/2016/10/19/chocolate_alchemists_resized.jpg)
The Korean family behind the Paris Baguette chain loses billions taking their Asian flavoured buns and croissants to the world
![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://media.asiaone.com/sites/default/files/styles/article_main_image/public/original_images/Nov2023/SG%20vs%20SKorea_FAS%20FB.png?itok=AmbdwOnu)
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![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://amp.kedglobal.com/data/ked/image/2022/06/22/ked202206220009.jpg)
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![South Korea's Paris Baguette Clinches Landmark PSG Deal](https://uploads-sportbusiness.imgix.net/uploads/2023/11/GettyImages-1756844707.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=1024&h=683)
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