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With rebrand, Claire's leans into AI and web3 - Glossy

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As accessories chain Claire's undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it's expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and more web3 involvement. 
With rebrand, Claire's leans into AI and web3 - Glossy
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Total Licensing Autumn Fall 2023 by Total Licensing - Issuu
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