Why Max doesn't need HBO's name recognition—behind the rebrand
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HBO Max Is Now 'Max': Everything to Know About the Streaming Rebrand – The Hollywood Reporter
Why was 'HBO Max' renamed just 'Max', and who was responsible? It seems like one of the worst rebrands of all time. - Quora
Warner Bros. Execs Settle on HBO Max's New Name
HBO Max Rebrand 2023 [What the Name Change Means for You]
Everyone hates the new HBO streaming service, 'Max
Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg
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Warner Bros. Discovery explains why it's dropping the HBO Max name - The Verge
The Warner Bender Podcast🎙 (@ZeitChrist) / X
What the New HBO Max Rebrand and Pricing Means for Subscribers - IGN The Fix: Entertainment
Sure, 'Max' sounds dumb, but HBO Max needed a reboot
Rethinking The Digital Intersection Between Corporate and Station Brands
All About Max: Your Guide to the Rebranded HBO Max
Streaming Media Reaches 2021 Crossroads: Can Big Media Really Catch Netflix? – Deadline
Why Does HBO Keep Rebranding? Behind Its Four Name Changes
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